Portland’s Street of Dreams show was the first of its kind in the country. Although it was well established as a yearly opportunity to tour ultra homes, Street of Dreams attendance had been waning. Magneto helped breathe life into the show’s marketing efforts, capturing a new audience while taking care to not alienate diehard attendees. We created a TV, radio and print campaign, bought media in alternative outlets, organized live on-air events at the show and redesigned the tickets, identity materials, and signage. The results were 80,000 attendees, an 11 percent increase in ticket sales and the largest volume of first-time show goers since Street of Dreams's inception.