Design driven, client focused. That’s evident when it comes to leading Pacific Northwest design firm Mackenzie – just ask any Mackenzie employee, partner or client. The firm, formerly known as Group Mackenzie, unveiled their new brand identity at a special celebration held in their Portland offices earlier this week.
The marketing team at Mackenzie reached out to Magneto recently to produce a rebranding video designed to capture this 53-year-old company’s evolution to a new brand identity while retaining its original energy and culture. The video relays the progress and the continuation of the company’s focus on their commitment to their clients, collaboration and sustainable design – Mackenzie shines at the opposite end of a camera lens.
The video was presented for the first time during the rebranding celebration, attended by over 200 employees, vendors, key clients and part of the Magneto team. Take a look at Magneto’s latest production below.
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