Archive for July, 2013

M Financial annual report: what do the pyramids, Ford and the Wright brothers have in common?

July 30, 2013  |  by Magneto Brand Advertising  |  No Comments

For the fifth straight year, Magneto worked with M Financial Group to produce its annual report, this year titled Singularly M. In addition to its letter to stockholders and financial report section, the 56-page book includes four two-page spreads developed by Magneto, aimed at highlighting the successes and uniqueness of M Financial...

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Re: Steps toward effective email correspondence

July 25, 2013  |  by Magneto Brand Advertising  |  No Comments

Everyone has had his or her fair share of long, vague emails that take a few minutes to sift through. A few minutes might not seem like a big deal, but now that professionals spend 28 percent of their workday reading and responding to emails, that can add up to a significant loss in productivity.

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Magneto creates “Trade in Anything” Sales Event TV spot for Dick Hannah Dealerships

July 23, 2013  |  by Magneto Brand Advertising  |  No Comments

Magneto worked with Dick Hannah Dealerships this summer to develop an unusual and memorable TV spot to promote its latest sales event. Relying on humor and clever animation, the spot promotes Dick Hannah’s “Trade in Anything” sale, where car shoppers can trade in...“whatever” towards a new or used car at any...

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The art of the spill

July 18, 2013  |  by Magneto Brand Advertising  |  No Comments

We’ve heard of reading tea leaves, but coffee spills? Usually coffee spills are just a waste of perfectly good java, but Regina, a European paper towel company, turned the everyday annoyance into brand messaging at this year’s Markant Trade Fair in Germany. The nondescript white coffee mugs distributed at the event bore...

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Blue is back! NW Natural’s new spot

July 16, 2013  |  by Magneto Brand Advertising  |  No Comments

This week, a new TV commercial produced by Magneto for NW Natural began airing in the Portland metro area. This latest spot called “Imagine” builds on NW Natural’s ongoing “Blue” campaign and features the cost advantages of using natural gas over electricity and oil in residential and commercial applications.

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