Thursday, August 29, 2013 10:07 a.m. Journal, Woke up early again today. Couldn’t get back to sleep so I came to work around six. Been having trouble with words. Mental block. Trying to think up words that rhyme with “natural.” It’s a real zinger, like "orange." That's a bad one, too. Speaking of words,...

We here at Magneto know that roses aren’t orange, but when Rose City Sound approached us to help with its rebranding, we couldn’t help but to think boldly for this 75-year-old production company. Back in 1938, when WWII hadn’t yet started and Buzz Winkle was a mere gleam in his parents’...

One of us here at Magneto really loves soccer – to the point where she’ll wake up at 5 a.m. to watch a live English game on a Saturday. Luckily this English Premier League season, instead of fighting with her cable company about Fox Soccer or struggling to find a stream...

Pinterest vs. Tumblr. Tumblr vs. Pinterest. At first glance, both of these sites seem overtly similar, but digging deeper, no two social media sites are the same – there is a time and a place for each. Here at Magneto, we use both. In our industry, sites like Pinterest and Tumblr...

5. Shark Week may be more evolutionary than sharks themselves. Shark Week is 26 years old this season, and year after year, Discovery Channel bravely faces the task of rebranding and promoting the same topic. This year is Shark Week’s most social yet, with GetGlue stickers, live tweets from viewers...

Excerpt from a real-life conversation held at Magneto last week: Account Coordinator: So…how do you feel about Ben & Jerry’s? Creative Director: As in the brand? Their marketing? The ice cream itself? Account Coordinator: All of that. But let’s start with the ice cream. Creative Director: I like it. Why? Account Coordinator: So it’s cool...

Indeed, the latest edition of Magneto’s electro-newsletter is hot off the presses. With a buttload of Magneto happenings, Magneto-isms and semi-unsolicited advice from Buzz Winkle, Ignition will start you up better than Mick Jagger circa 1981.