Archive for September, 2013
Here at Magneto, we’re often asked:
“What’s a Magneto?”
“Oh, Magneto, from X-Men?”
Not quite, but we did the research, and we’re more similar than we originally thought…
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Sunday evening’s Emmys saw some big shutouts and a Neil Patrick Harris suit that looked like he borrowed it from Hugh Hefner, but a standout moment caught our attention here at Magneto when Don Cheadle reflected on the evolution of television starting with the JFK assassination. But as news and current...
Read MoreYahoo’s been abuzz this past year with new CEO Marissa Mayer stepping in last July. Over the past few weeks, the Internet behemoth launched first a new logo, veering away from its familiar serif face and replacing it with something “unnecessarily pointy and conceptually pointless,” to quote our designer*. Yahoo took it...
Read MoreMagneto teamed up with Dick Hannah Dealerships this month to produce another 30-second TV spot promoting a new sales event called the “Believe It” sale.
The “Believe It” sale is presented in a style that’s consistent with a previous spot created for Dick Hannah Dealerships called the “Trade in Anything“ sales event that aired in July. It employs humor and a fresh take on car dealership commercials that moves away from the typical dealer-in-car-lot scenario.
Read MoreTo celebrate our twelfth birthday as a Portland ad agency, we here at Magneto put together a time-lapse video of photos from our awesome hot-tub wielding patio and some of our favorite work, past and present. Take a look!
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Today is a sunny September 10 and Magneto has been around for 12 years. 12 glorious years. Looking back, our timing in opening this ad agency could not have been worse given that the 9/11 attacks occurred the following morning. Yet through that horrendous time, the Great Recession and many...
Read MoreMarkowitz, Herbold, Glade and Mehlhaf is a premier business litigation boutique located here in Portland. Earlier this year we were invited to pitch the law firm for its advertising business and won it. Our charge was to create a new ad campaign that would better reflect the personality of MHGM. ...
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