Archive for October, 2013

How to use hashtags as a brand: categorizing vs. commentary

October 24, 2013  |  by Magneto Brand Advertising  |  No Comments

We live in an information-heavy world. Events that would take days to make front-page news are now broadcast within seconds, thanks to platforms like Facebook and Twitter. Companies are now engaging with their customers more than ever, creating conversations and relationships. With all of this information floating around, tools like...

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Carrie creates a scream-worthy stunt

October 22, 2013  |  by Magneto Brand Advertising  |  No Comments

It’s not quite movie awards season yet, but we’re in the swing of "horror-movies-of-questionable-entertainment-and-production-value" season. There are only so many times Hollywood can remake Michael Myers and Leatherface into somewhat terrifying features, but this year, Carrie hits the big screen again – and did a scream of a job promoting it,...

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Putting social media to work…at work

October 15, 2013  |  by Magneto Brand Advertising  |  No Comments

Last week, when we read this Mashable article stating that 29 percent of Americans use Facebook during the workday, we were confused. Only 29 percent?! Oh, wait. Social media is not a must-have, must-do in all job descriptions. Right. While 29 percent of Americans do use Facebook at work, another 20 percent can’t...

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Branding around Breaking Bad: how brands are capitalizing on the real-time marketing trend

October 2, 2013  |  by Magneto Brand Advertising  |  No Comments

So it’s Wednesday, and despite the government shutdown, no one can get over the Breaking Bad finale this past Sunday. (Don’t worry – no spoilers.) For a finale with over 10.3 million viewers and ad rates of $400,000 for a 30-second spot, Breaking Bad has become quite the phenomenon over the...

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