Archive for November, 2013

What’s in store for damaged brands this Black Friday?

November 26, 2013  |  by Magneto Brand Advertising  |  No Comments

A few weeks ago, we posted a commentary about retailers opening their doors on Thanksgiving and how brand damaging it was proving. With T minus four days until the start of the holiday season, photos of a Walmart food drive for associates in need have surfaced, Ashton Kutcher has called Walmart...

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Repurposing content: CBS covers the JFK assassination 50 years later

November 21, 2013  |  by Magneto Brand Advertising  |  No Comments

The world is wildly different than it was in 1963. Men have stood on the moon. Beatlemania has come and gone and a little thing called the World Wide Web has since changed the face of most everything. News is still broadcast on TV…and radio…and print…and online…and via mobile phone. Though...

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The case for Thanksgiving: how releasing holiday ads early can be brand damaging

November 14, 2013  |  by Magneto Brand Advertising  |  No Comments

Is it just us or has the onslaught of holiday ads and promotions come earlier than usual this year? It isn’t quite Thanksgiving and Will Arnett is already touting Best Buy’s holiday sales all over the Internet and Wal-Mart has had promotions going for nearly two weeks now. By the day, retailers...

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