Archive for December, 2013

Ugly Sweater Contest: The Branding Edition

December 10, 2013  |  by Magneto Brand Advertising  |  1 Comment

Chestnuts roasting on an open fire: check. Eggnog: check. Repeated viewings of National Lampoon’s Christmas Vacation: check. Ugly sweaters: Check, check, check and check. The ugly sweater phenomenon has quickly become a holiday tradition rearing its (obviously ugly) head at parties – and now branded content. Here’s a look at four ways brands and...

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