Archive for April, 2014

Myth Debunked: Traditional and digital marketing are inherently different

April 29, 2014  |  by Magneto Brand Advertising  |  No Comments

Okay, we’re no MythBusters. None of our employees look like walruses and we try to keep high-velocity objects at a minimum at Magneto World Headquarters. There is, however, one myth we want to debunk. The digital shift has drastically changed advertising and marketing. We’ll be the ones to say it: it’s...

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Quit Clownin’ Around: Ronald McDonald gets a new wardrobe – perhaps unnecessarily

April 25, 2014  |  by Magneto Brand Advertising  |  No Comments

Yesterday, McDonald’s announced that mascot Ronald McDonald was receiving an updated look and a limited social media presence on its existing platforms. This is in an effort to keep the McDonald’s icon “modern and relevant,” according to the press release. While Ronald won’t get his own social media profiles, his posts...

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Introducing Brew Haiku

April 22, 2014  |  by Magneto Brand Advertising  |  No Comments

Sometimes, we need a pick-me-up here at the office. Cue the coffeemaker. We need a minute in the mornings to awaken the creative juices while we wait for the coffeemaker to finish brewing. That’s where Brew Haiku comes in. We take turns sketching out lines, playing with syllables, tossing words back...

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