Not too long ago when the Magneto team was talking about traditional vs. digital marketing, we had problems succinctly identifying part two of our core marketing rationale: Tell a story that makes an emotional connection that… Compels people to interact with and ultimately purchase from your brand. One of us mentioned that the...

Oh look, Ignition is back–just in time for the city's illustrious Rose Festival! Please, dear reader, peruse and enjoy this rose-tinted issue and its wealth of self-serving Magneto propaganda, masterfully crafted and chopped up into bite-sized nuggets for easy digestion. Hungry for some for some meaty advertising pulp? Chow down on the latest...

The war of the tortilla chip is upon us in the Pacific NW between local favorite Juanita’s and the newcomer, La Cocina de Josefina. Typically, this might not be such a bad thing, but given that Josefina’s chips are made by Frito-Lay, we’re going to go ahead and take sides. Meet...

We were busy celebrating Cinco de Mayo and forgot to wish everyone a happy Star Wars Day on May 4. (You know...May the fourth be with you.) Star Wars is an icon and hasn't lost its luster since A New Hope was released in theaters in May 1977. With the announcement...

When the Portland Timbers made the move to Major League Soccer from the United Soccer League in 2011, the front office was faced with a daunting task. How do you put a fresh face on a team that’s existed since 1975? How do you draw newcomers in while keeping the...