Archive for July, 2014

9 reasons we love the Oregon Brewers Festival

July 25, 2014  |  by Magneto Brand Advertising  |  No Comments

At Magneto, we work hard connecting our clients with their customers on a daily basis, but every now and then we like to connect with each other and the greater community over beer. And the perfect opportunity to do that is at the Oregon Brewers Festival, in full swing today. We...

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Facebook tests a buy button – allows purchases on newsfeeds

July 23, 2014  |  by Magneto Brand Advertising  |  No Comments

Facebook, what will you think up next? Last week, Facebook announced the launch of a buy button, allowing Facebook users to purchase products from brands directly off newsfeed and paid ads. This is an interesting move by Facebook – perhaps in another attempt to monetize the platform or be seen as a...

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Press Release: Magneto produces M Financial Group’s 2013 Annual Report

July 15, 2014  |  by Magneto Brand Advertising  |  No Comments

FOR IMMEDIATE RELEASE Media Contact Justina Quagliata (503) 222-7477 Portland, OR – (July 15, 2014) – For the sixth straight year Magneto has created and produced client M Financial Group's annual report. This year's concept, “A Guiding Force,” delves into the incredibly rapid advances in technology and how these forces are changing the world around...

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YouTube squeezes out independent record labels and artists

July 10, 2014  |  by Magneto Brand Advertising  |  No Comments

A few weeks ago, YouTube announced changes to its site that will likely remove many videos uploaded by independent record labels. YouTube is beginning a paid music streaming service, and is offering non-negotiable contracts to interested partnering record labels. These contracts, according to The Worldwide Independent Network and Billboard.com, “are highly...

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Branding efforts based on selfies miss the mark

July 8, 2014  |  by Magneto Brand Advertising  |  No Comments

Ah, the selfie. Unless you've been lost in the desert for the last few years, you know it's an evolution of the self-portrait photo, typically taken with a smartphone. With selfies often shared on social media, some brands are leaping at the chance to try to merge their products with...

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