Brand Advertising, Defined: The Creative Process

July 13, 2016  |  by Magneto Brand Advertising  |  Comments Off on Brand Advertising, Defined: The Creative Process

The fruits of people’s creative processes are everywhere you look, compelling you to feel things and fostering connections between you and the brands that have managed to capture your attention with their art. But for all the ubiquity of good creative work, there is seldom much thought given to the...

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Brand Advertising, Defined: Where Science Meets Art

May 25, 2016  |  by Magneto Brand Advertising  |  Comments Off on Brand Advertising, Defined: Where Science Meets Art

In an increasingly metric-based industry, it’s important to remember that good creative work is at the heart of what we do. Your creative—no matter the medium—needs to stand out and break through the clutter. Interesting, outlandish or humorous creative work that isn't remembered or doesn't motivate is essentially worthless. That being said,...

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Brand Advertising, Defined: Telling Your Brand’s Story

May 13, 2016  |  by Magneto Brand Advertising  |  Comments Off on Brand Advertising, Defined: Telling Your Brand’s Story

The art of storytelling predates civilization, but it remains just as relevant today as it has ever been. With so many companies vying for everyone’s attention, it’s imperative that yours cuts through the noise with a compelling brand story. A good brand story functions in much the same way as an...

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Brand Advertising, Defined: The Emotional Connection

April 28, 2016  |  by Magneto Brand Advertising  |  Comments Off on Brand Advertising, Defined: The Emotional Connection

If you happened to catch Super Bowl XLIX back in 2015, you probably remember a particularly heartwarming moment in which a lost golden retriever puppy makes his way back to the ranch with the help of his loyal Clydesdale horse pals. The spot lasted all of about 60 seconds, but...

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Brand Advertising, Defined: The Tagline

April 20, 2016  |  by Magneto Brand Advertising  |  Comments Off on Brand Advertising, Defined: The Tagline

Now that you have your expertly designed logo in place, you may be considering a tagline to go with it. A tagline reinforces your brand by telling people what you do, who you are, what you're made of, or what you stand for. But before we go any further, let's...

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Brand Advertising, Defined: The Value of a Strong Logo

April 13, 2016  |  by Magneto Brand Advertising  |  Comments Off on Brand Advertising, Defined: The Value of a Strong Logo

In our last post you'll remember we told you that a logo is not a brand. Well, it isn't, but without a corporate identity you're kind of sunk. In fact, we can't think of any company that doesn't use a logo to identify itself to its customers except illegal arms...

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Brand Advertising, Defined: What is a Brand?

April 6, 2016  |  by Magneto Brand Advertising  |  No Comments

Brands have personalities: some are brash while others are soft spoken. Some are polished; others rugged, confident, refined or whimsical. Regardless of style, a strong, well articulated brand will stand the test of time—but building one can be tougher than it seems. Brand Advertising, Defined, is a crash course in...

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