M Financial Annual Report
For the seventh straight year, Magneto has worked with M Financial Group to design and produce their annual report and corresponding print campaign. The 2014 concept features examples of the core of inspiration and the great innovation that have resulted from them. The spreads feature Newton's law of universal gravitation, biomimicry, underwater exploration and aerospace technologies. These advances are tied into M Financial’s own commitment and innovative thinking within the financial services industry.Show me the ads!
NW Natural TV Spots
Longtime client NW Natural, recently asked Magneto to create two TV spots heralding the benefits of natural gas over other energies. The first spot, "Hassle" cleverly demonstrates how inconvenient starting a wood fire can be–from start to finish–versus a natural gas hearth. The second spot, "Responsibility" is a continuation of the "Blue" campaign we created previously, and focuses on the affordability, convenience and reliability of natural gas.Show me the spots!
Hotel Eastlund Opening Gala Promotion
Hotel Eastlund, the first luxury, boutique hotel on Portland’s East side, opened its doors to the public on June 1, 2015. To promote its opening, Magneto was enlisted to assist with several key components – ranging from PR to a highly targeted email invitation campaign for the hotel’s Grand Opening Gala – to generate excitement and interest about the new hotel.See email campaign and event photos
Markowitz Herbold Rebrand
Recently, the #1 ranked commercial litigation firm in Oregon (formerly Markowitz, Herbold, Glade and Mehlhaf) decided to return to their original founding name Markowitz Herbold, and called on Magneto to create a fresh new logo to reflect the shortened name. We were given a few limitations from their marketing committee: No maroon, pink or purple and absolutely no bunny rabbits in the new design. We think we did a pretty good job on following the rules.The new brand identity is symbolic of the continued evolution and growth of this extraordinary law firm. Congratulations, Markowitz Herbold!Check it out!
Polygon Corporate Refocusing Event
Polygon Group is the original pioneer in drying technology and complex dehumidification solutions and document recovery. This spring, Polygon’s U.S. division hired Magneto to assist with the announcement of a major rebranding initiative both internally and externally. Magneto produced an introductory video and coordinated a live stream broadcast of the internal company announcement event held in Chicago in May. Magneto also coordinated a North American PR effort to industry specific publications across the U.S. and Canada.Check out our Polygon U.S. work!
Chown Hardware Rebrand
Longtime Portland-based hardware company, Chown Hardware unveiled its new graphic look developed by Magneto! Chown Hardware, family owned and operated since 1879, asked for a new brand identity that better reflected its future with a nod to its rich history. The new logo is now prominently displayed on signage at Chown’s locations in Portland and Bellevue, WA, and soon to be on their website, vehicles and marketing materials.Let's see it!
Markowitz, Herbold, Glade & Mehlhaf Ad Campaign
Magneto worked with Portland business litigation firm Markowitz, Herbold, Glade & Mehlhaf to create a new ad campaign that not only showcases their superior work and talent, but also their personality. We used charts and graphs in a humorous way to make the point that the business litigation process doesn't have to be a bad experience. With MHGM it can, in fact, be a very pleasant one.Let me see!
Portland Business Alliance Rebrand
The Portland Business Alliance came to Magneto seeking a refreshed identity that would reflect a more updated representation of the organization, its membership and the important role it plays within the Portland business community. In addition to creating the new logo, tagline and animated video, Magneto developed a teaser campaign to create interest in the new mark and attending the Annual Breakfast. Magneto also produced a graphic standards guide and color palette that will be used by the Alliance in designing all related marketing materials and their new website.See the work!
NW Natural-Imagine TV Spot
This brand TV commercial produced by Magneto for NW Natural is called "Imagine" and builds on NW Natural's ongoing "Blue" campaign. It's aspirational in tone and features the cost advantages of using natural gas over electricity and oil in residential and commercial applications.Check out the spot!
Living Well Physical Medicine TV Spot
Living Well Physical Medicine is a clinic in Beaverton, Oregon that specializes in treating symptoms of peripheral neuropathy. Magneto produced a TV spot highlighting the cutting edge treatment Living Well Physical Medicine provides for its patients. The treatment is non-surgical, uses no oral medication and greatly improves patients' quality of life.Watch the spot!
Rose City Sound Rebrand
Rose City Sound began its life renting and selling sound equipment and later moved into providing a range of event services. Its impressive client history includes the Jimmy Carter campaign, Tina Turner and Creedence Clearwater Revival, to name a few. Magneto produced a new logo, tagline, sales collateral material and a new website to rebrand this 75-year-old production company! Find the new site here!See it!