Recently, the #1 ranked commercial litigation firm in Oregon (formerly Markowitz, Herbold, Glade and Mehlhaf) decided to return to their original founding name Markowitz Herbold, and called on Magneto to create a fresh new logo to reflect the shortened name. We were given a few limitations from their marketing committee: No maroon, pink or purple and absolutely no bunny rabbits in the new design. We think we did a pretty good job on following the rules.The new brand identity is symbolic of the continued evolution and growth of this extraordinary law firm. Congratulations, Markowitz Herbold!Check it out!
Chown Hardware Rebrand
Longtime Portland-based hardware company, Chown Hardware unveiled its new graphic look developed by Magneto! Chown Hardware, family owned and operated since 1879, asked for a new brand identity that better reflected its future with a nod to its rich history. The new logo is now prominently displayed on signage at Chown’s locations in Portland and Bellevue, WA, and soon to be on their website, vehicles and marketing materials.Let's see it!
Portland Business Alliance Rebrand
The Portland Business Alliance came to Magneto seeking a refreshed identity that would reflect a more updated representation of the organization, its membership and the important role it plays within the Portland business community. In addition to creating the new logo, tagline and animated video, Magneto developed a teaser campaign to create interest in the new mark and attending the Annual Breakfast. Magneto also produced a graphic standards guide and color palette that will be used by the Alliance in designing all related marketing materials and their new website.See the work!
PaintCare Oregon is a statewide program that encourages Oregonians to recycle unused paint. It works to set up local drop-off sites – often at participating paint retailers – to make recycling paint convenient.
Magneto created the PaintCare Oregon Facebook page to reach Oregonians and to highlight new drop-off sites, how to choose the correct amount of paint for each project and other paint tips.
M Financial Annual Report 2013
For the sixth straight year Magneto has created and produced client M Financial Group’s annual report. This year’s concept, “A Guiding Force,” delves into the incredibly rapid advances in technology and how these forces are changing the world around us. Within this context, we relate M Financial’s thought leadership and cutting edge product innovation as a catalyst for growth in a fast paced and often uncertain financial landscape.Take a closer look!
Markowitz, Herbold, Glade & Mehlhaf Ad Campaign
Magneto worked with Portland business litigation firm Markowitz, Herbold, Glade & Mehlhaf to create a new ad campaign that not only showcases their superior work and talent, but also their personality.
We used charts and graphs in a humorous way to make the point that the business litigation process doesn't have to be a bad experience. With MHGM it can, in fact, be a very pleasant one.
NW Natural-Imagine TV Spot
This brand TV commercial produced by Magneto for NW Natural is called "Imagine" and builds on NW Natural's ongoing "Blue" campaign. It's aspirational in tone and features the cost advantages of using natural gas over electricity and oil in residential and commercial applications.Check out the spot!
Dick Hannah Dealerships TV Spots
Magneto teamed up with Dick Hannah Dealerships to produce these event TV spots.
With humor and clever animation, the spots promote Dick Hannah’s “Trade in Anything” and "Believe It" sales, and employ odd humor and a fresh take on typical car dealership commercials.
Rose City Sound Rebrand
Rose City Sound began its life renting and selling sound equipment and later moved into providing a range of event services. Its impressive client history includes the Jimmy Carter campaign, Tina Turner and Creedence Clearwater Revival, to name a few.
Magneto produced a new logo, tagline, sales collateral material and a new website to rebrand this 75-year-old production company!
Find the new site here!
Living Well Physical Medicine TV Spot
Living Well Physical Medicine is a clinic in Beaverton, Oregon that specializes in treating symptoms of peripheral neuropathy. Magneto produced a TV spot highlighting the cutting edge treatment Living Well Physical Medicine provides for its patients. The treatment is non-surgical, uses no oral medication and greatly improves patients' quality of life.Watch the spot!