NW Natural TV Spots

Longtime client NW Natural, recently asked Magneto to create two TV spots heralding the benefits of natural gas over other energies. The first spot, "Hassle" cleverly demonstrates how inconvenient starting a wood fire can be–from start to finish–versus a natural gas hearth. The second spot, "Responsibility" is a continuation of the "Blue" campaign we created previously, and focuses on the affordability, convenience and reliability of natural gas.

Show me the spots!

Portland Business Alliance Rebrand

The Portland Business Alliance came to Magneto seeking a refreshed identity that would reflect a more updated representation of the organization, its membership and the important role it plays within the Portland business community. In addition to creating the new logo, tagline and animated video, Magneto developed a teaser campaign to create interest in the new mark and attending the Annual Breakfast. Magneto also produced a graphic standards guide and color palette that will be used by the Alliance in designing all related marketing materials and their new website.

See the work!

Markowitz, Herbold, Glade & Mehlhaf Ad Campaign

Magneto worked with Portland business litigation firm Markowitz, Herbold, Glade & Mehlhaf to create a new ad campaign that not only showcases their superior work and talent, but also their personality. We used charts and graphs in a humorous way to make the point that the business litigation process doesn't have to be a bad experience. With MHGM it can, in fact, be a very pleasant one.

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M Financial Annual Report 2013

For the sixth straight year Magneto has created and produced client M Financial Group’s annual report. This year’s concept, “A Guiding Force,” delves into the incredibly rapid advances in technology and how these forces are changing the world around us. Within this context, we relate M Financial’s thought leadership and cutting edge product innovation as a catalyst for growth in a fast paced and often uncertain financial landscape.

Take a closer look!

NW Natural-Imagine TV Spot

This brand TV commercial produced by Magneto for NW Natural is called "Imagine" and builds on NW Natural's ongoing "Blue" campaign. It's aspirational in tone and features the cost advantages of using natural gas over electricity and oil in residential and commercial applications.

Check out the spot!

Chown Hardware Rebrand

Longtime Portland-based hardware company, Chown Hardware unveiled its new graphic look developed by Magneto! Chown Hardware, family owned and operated since 1879, asked for a new brand identity that better reflected its future with a nod to its rich history. The new logo is now prominently displayed on signage at Chown’s locations in Portland and Bellevue, WA, and soon to be on their website, vehicles and marketing materials.

Let's see it!

Polygon Corporate Refocusing Event

Polygon Group, a dehumidification and drying services company, recently decided to change its core services offered to their clients and asked Magneto to assist in the process. Though based in Chicago, Magneto got to know Polygon well through extensive research. Magneto helped take a deeper look into their brand messaging, create internal presentations, a PR campaign and produced a live-stream announcement event.

Check out our work!

Dick Hannah Dealerships TV Spots

Magneto teamed up with Dick Hannah Dealerships to produce these event TV spots. With humor and clever animation, the spots promote Dick Hannah’s “Trade in Anything” and "Believe It" sales, and employ odd humor and a fresh take on typical car dealership commercials.

Watch 'em!

Markowitz Herbold Rebrand

Recently, the #1 ranked commercial litigation firm in Oregon (formerly Markowitz, Herbold, Glade and Mehlhaf) decided to return to their original founding name Markowitz Herbold, and called on Magneto to create a fresh new logo to reflect the shortened name. We were given a few limitations from their marketing committee: No maroon, pink or purple and absolutely no bunny rabbits in the new design. We think we did a pretty good job on following the rules.The new brand identity is symbolic of the continued evolution and growth of this extraordinary law firm. Congratulations, Markowitz Herbold!

Check it out!

Rose City Sound Rebrand

Rose City Sound began its life renting and selling sound equipment and later moved into providing a range of event services. Its impressive client history includes the Jimmy Carter campaign, Tina Turner and Creedence Clearwater Revival, to name a few. Magneto produced a new logo, tagline, sales collateral material and a new website to rebrand this 75-year-old production company! Find the new site here!

See it!

Hotel Eastlund Opening Gala Promotion

Hotel Eastlund, the Lloyd District’s first boutique hotel, opened its doors to the public in spring 2015. To promote their opening gala event, Magneto worked on a number of projects – including PR, a print ad, email campaigns, and event signage – to generate excitement about the new hotel and the rise of the Lloyd District in NE Portland.

See email campaign and event photos

Living Well Physical Medicine TV Spot

Living Well Physical Medicine is a clinic in Beaverton, Oregon that specializes in treating symptoms of peripheral neuropathy. Magneto produced a TV spot highlighting the cutting edge treatment Living Well Physical Medicine provides for its patients. The treatment is non-surgical, uses no oral medication and greatly improves patients' quality of life.

Watch the spot!


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